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Fit Out Apparel Interview

By: Matthew Pearlman

 

Fit Out Apparel is a clothing company known for the unique clothes they sell. Their clothes are very popular with people involved in extreme sports. Find our interview below.

 

1.) How did the idea to get Fit Out Apparel start?

We actually fell in love with the hustle itself. We know that the clothing industry is very competitive but we love fashion and we love using our creative ideas. To see our ideas on a piece of clothing and to see people wearing them is very humbling.  As for the name, we came up with the idea on how young people try to fit in with society. Here at Fit Out Apparel, we just want people to be themselves and not worry about fitting in a specific crowd or category. Instead, Fit Out-Just be yourself.

 

2.) What separates your clothing from the other companies?

For right now we would have to say, good customer service. We actually receive feedback on our customer service and we have a good relationship with all customers. There is a language between the marketing of the brand and the customers. Buyers really feel comfortable in purchasing our product because they trust us.

 

3.) What are your goals for 2015-2016

Our primary goal is for customers to purchase our product in stores.  Secondly, we would like to continue to connect with the audience and create more awesome designs they like. Lastly, we would like to market more efficiently such as, billboards and trade shows.

 

4.) What are some of your most popular pieces of clothing?

Our best designs are the Medusa t-shirt, the lady skull head hoodie and the So Retro socks. Those are selling like crazy!

 

5.) Walk me through the process of making these shirts and figuring out the design.

We have about 2-3 artists we work with. We love new graphic designers because we like to give people a chance to work with us. When we come up with our designs we like to think out of the box. Once we pitch the idea to our artist, he/she makes it come alive and people love it.

 

You can go on to fitoutapparel.com to explore more about the company.